Christmas morning’s first light fell over a sea that appeared surprisingly placid, a glassy expanse that belied little of the danger below while mirroring the pallor of winter. Two men failed to return to shore around 10:25 AM, turning a typical swim among a group of residents and tourists at Budleigh Salterton into an emergency. Responders, including Coastguard rescue teams, RNLI lifeboats from Exmouth, Teignmouth, and Torbay, airborne units, police, and ambulance personnel, gathered as if summoned by a swarm of bees and moved precisely and urgently toward the seashore where the alarm had initially been raised.

On a day customarily associated with family get-togethers, leisure, and basic joys, an unexpected feeling of danger emerged. Using heated blankets and silent comfort, paramedics assessed a few chilly but relieved swimmers who had been safely brought in. One was sent by ambulance for preventative care, a picture of meticulous professionalism that highlighted how fast happiness at the edge of the tide can turn to panic when the sea’s currents turn shockingly swift underfoot.
Budleigh Salterton Swim Emergency — Key Facts
| Incident Detail | Information |
|---|---|
| Location | Budleigh Salterton, Devon, England |
| Date of Incident | Christmas Day (25 December 2025) |
| Emergency Call Time | 10:25 AM |
| Missing Individuals | Two men (one in his 40s, one in his 60s) |
| Identified Missing Person | Matthew Upham (local antiques business owner) |
| Emergency Response Teams | RNLI lifeboats, Coastguard teams, helicopters, police, ambulance |
| Search Outcome (Sea) | Coastguard search stood down at 5 PM |
| Ongoing Actions | Police onshore inquiries continue; families informed |
| Public Advisory | Authorities urged caution for sea swimming following variable conditions |
| Reference |
Matthew Upham, who was well-known in the Devon town for his antiques company, Matthew Upham Antiques, was one of the missing. He was “deeply loved and forever missed,” according to his family, who posted pictures and memories of him on social media with incredible grace. They requested privacy in their sadness while thanking the emergency personnel for “dedication, professionalism, and tireless efforts” in their message, which was delivered with measured affection. It was an appeal based on thankfulness rather than bitterness, demonstrating their fortitude in the face of loss.
Throughout that first day, fire engines, lifeboats, and helicopters kept searching the sea with beams of light and the inconspicuous hum of machinery that sounded almost self-assured, like a clock counting down to some definitive conclusion. However, the difficulty of meeting an ocean on its own terms became evident as the afternoon shadows drew farther. The Coast Guard ended the offshore search at 5:00 PM, not out of surrender but rather in light of practical considerations. As night fell and the temperature dropped, the decision was based on concern about the teams themselves.
Onshore, police continued to question witnesses, family members, and friends in a tactful manner. Their subtle but forceful presence provided a sense of continuity that is frequently surprisingly helpful in times of crisis—an assurance that the process of understanding is still ongoing even when progress is difficult. Considering what she described as “a truly tragic incident,” Det Supt. Hayley Costar emphasized that officers’ thoughts were with the families and “anyone who may have witnessed and be impacted by the incident.” Her remarks demonstrated professionalism but also expressing a profoundly human understanding of how public areas may become into emotional hotspots.
Although there was no official weather warning for Boxing Day, police in Devon and Cornwall quickly issued cautionary messages asking people to reevaluate their intentions to go swimming in the sea. It was a subtle reminder to exercise caution rather than a ban, acknowledging that while customs like celebratory swims have significance, safety should be given equal weight. Rather than being a reaction motivated by fear, the decision to cancel certain planned swims felt very sensible and thoughtful given the situation.
The seashore at Budleigh Salterton was quieter than usual the next day, its hubbub subdued by introspection. While strolling along the pebbled beach, one had the impression that the community was still strong and determined to be shaped by how individuals decided to help one another in the aftermath rather than by a single, horrific headline. Little acts that subtly fend off the corrosive force of sadness, like flowers and notes placed beside parking spaces, served as reminders of connection rather than as monuments to hopelessness.
Moments like these serve as a reminder of how circumstances like these affect a community. Shops that had been getting ready for the holiday season suddenly found themselves giving out tissues or water bottles to strangers who were as affected by the seasonal cold as they were by emotional gravity. From casual pleasantries to deep silences and glances that conveyed a sense of shared concern, conversations along the promenade changed. There was definitely uneasiness—what swimmer doesn’t honor the sea’s elemental force? However, there was also appreciation for the emergency teams, whose well-coordinated efforts produced outstanding care and professionalism even though they were powerless to alter the outcome.
Listening to people on their second or third walk along the beach made me consider how the sea can feel both familiar and wildly unpredictable; there was a measured reverence in their voices. That thought persisted—the realization that nature’s ability to surprise and delight are inextricably linked.
The community’s response was very unified. Responders who were shivering could get warm drinks from nearby eateries. Volunteers held food and blankets next to the RNLI stations. A senior couple encouraged paramedics to take a break by offering out fruit juices. These seemingly insignificant actions were very comparable to those you see when people chose compassion over retreat in the face of common hardship.
Public messaging stayed composed and focused on the future while police carried out their investigations and families awaited more definitive responses. Authorities urged locals and tourists to approach the water with both reverence and admiration for its beauty—a delicate mix that reflects careful stewardship rather than alarmism.
Even though they were grieving, Upham’s family refused to let resentment color their remembrance. Their remarks were based on a sense of community and thankfulness, not just for the emergency services but also for the generosity of individuals who offered support and condolences. It served as a reminder that a robust social fabric may be especially helpful in fostering optimism and resilience, even in the face of tragedy.
On the horizon, the community gazed forward with cautious anticipation as Boxing Day relinquished its own chill and the days gradually grew longer toward spring. Lifeguard training sessions were discussed. Water safety public forums were suggested. There was a fresh sense of seriousness in discussions about sea conditions and the necessity of accessible alerts. This proactive involvement provided an example of how a community could learn from and improve its common practices in addition to recovering.
For many people, swimming in the sea is more than just a form of exercise; it’s a physical pulse of tradition and a ritual of renewal that binds individuals to their surroundings. In keeping with that theme, Budleigh Salterton’s joyous swim was organized as a celebration of perseverance and unity. Although there was a moment of grief this Christmas, it also exposed levels of cooperation, support, and empathy that endure.
Local leaders and residents have started discussing marksmanship in future events amid ongoing inquiries and the meticulous process of remembrance: how to best balance celebration with safety, how to harness the unwavering energy of volunteers, and how to make sure that traditions are thoughtfully upheld.
Such an occurrence has no easy answer. However, there is room for advancement in the assembly of well-meaning people and thoughtful contemplation. Even though Budleigh Salterton is now connected to a horrific event, it is also characterized by its ability to react, reevaluate, and rebuild with empathy—a story that quietly but effectively continues into the new year.